Y O G A W O R K S
The New YogaWorks
When I started at YogaWorks, some yogis described the studios as “snobby”. Many felt unwelcome in the 60+ locations. Being the only designer/art director, I was responsible for all things brand and creative. The brand desperately needed a facelift. I introduced new photography, colors, and concepts. With a lot of scrappy planning, I was able to coordinate brand photoshoots using volunteers from the studios and friends of friends – there was no budget for location or talent. I partnered with the in-house photographer to do short photoshoots in between classes at the popular Playa Vista studio. The goal was aspirational, but achievable. We wanted to highlight a warm, inviting environment that nurtures the students and emphasizes the amazing yoga instructors. This page shows the outcome of the hard work put into the brand.
Y O G A W O R K S
Summer Pride Campaign
International Yoga Day falls on the same day as the Summer Solstice, June 21. June is also widely known as Pride month. To celebrate these occasions, I organized a UGC-style photoshoot with our in-house photographer and real members from YogaWorks studios. I wanted to show the fun, colorful, bright side to yoga. It was so much fun art directing and bringing this mini campaign to life.
Y O G A W O R K S
Content Design
Examples of email, blog, and organic social graphics.
Y O G A W O R K S
Retail Giveaways
To promote the products sold in the retail section of YogaWorks studios, we did a series of giveaways. I selected the products, and styled and shot the photos. They were promoted in studio, email, and social media.
