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Brand Photography
Pre-production. Art direction. Styling.
For this lifestyle photoshoot, the focus was on beauty products, home goods, and food delivery. The goal was to create images that are colorful, quirky, and airy with a clean aesthetic.
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Brand Campaigns
Display. Paid. Organic.
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Spotify Premium
These were the top performing display ads for Honey’s partnership campaign with Spotify Premium. This campaign ran for 9 months with over 476 million total impressions and a blended CPA of <$13.
H O N E Y
Introducing Cash Back
The long awaited launch of cash back at Honey required lots of new creative. There was a large focus on tech, fitness, and the female audience. These are examples of the top performers.
H O N E Y
Miscellaneous Evergreen Creative
Display. Paid. Organic.
H O N E Y
Sweepstakes
A chance for new users to enter a monthly giveaway.
H O N E Y
Le Creuset Giveaway
For this campaign, I explored illustration, product, and lifestyle photography in these display ads. This animated landing page produced an 8% higher conversion rate in an A/B test versus the static counterpart.
H O N E Y
Starbucks
The $500 Starbucks giveaway was one of Honey’s most successful sweepstakes. It had over 91 million impressions and a blended CPA of $16.
H O N E Y
Hawaii Vacation
Initially, the Hawaii campaign struggled to take off. After going back to the exploration phase, I tested different iterations of imagery, typography, and messaging. As expected, the creative including the $10,000 messaging outperformed the others.
